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Gold has been a jewelry staple and beauty accessory for centuries. It is also making a big splash in skincare, showing up as an ingredient in face masks, oils, eye creams and serums. Whether you get your gold from a flaked paste used in spas or a micronized, powdered formulation like those found in luxury brands like La Prairie and Cle de Peau Beaute, the metal is touted as being anti-inflammatory and an antioxidant, and can help fight free radicals, which cause skin aging, wrinkles, acne and even cancer.

In its nano form, known as colloidal gold, the metal is able to penetrate deeper into the skin where it has been shown to stimulate your natural collagen production. This, in turn, can help firm up the skin and give it a more youthful appearance. In addition, gold can help boost your skin’s elasticity and reduce the breakdown of elastin, which can make your skin look more saggy and wrinkled over time (5).

The best part about gold is that it does not irritate the skin and is safe for most people to use. However, if you have sensitive skin, it is best to avoid products that contain visible gold flecks. If you do decide to try a product that contains gold, it’s best to use it in small amounts. Rodney suggests using it a few times a week or as recommended by the brand you are purchasing the product from.

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